Information content of advertising: Empirical evidence from the OTC analgesic industry
نویسندگان
چکیده
☆ We thank Ross Rizley and gratefully acknowledge fu Institute under MSI Research Grant #4-1364. The first a port under grants SES 0452864 (“Marketing Character (“Advertising Themes”). We thank the Melbourne Busin Competition Authority for their hospitality. All authors t litical Economy at the University of Virginia. An early ver culated under the title of “Getting into Your Head(ache Analgesics”. ⁎ Corresponding author at: Department of Economics States. Tel.: +1 434 924 6755. E-mail addresses: [email protected] (S.P. Anderson (F. Ciliberto), [email protected] (J. Liaukonyte). 1 Tel.: +1 434 924 3861. 2 Tel.: +1 607 255 6328.
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